OUR STORY
Our Story
“Why is it so hard to find a bra that actually fits?”
If you’ve ever asked yourself that question while standing in a fitting room — frustrated, uncomfortable, and ready to give up — you’re not alone. For years, women have been told to settle for bras that dig, slip, or just don’t exist in their size. And too often, that discomfort chips away at our confidence.
I know, because I was there too.
I’m Nikki Ball, founder of Shush Lingerie. My own journey with lingerie was filled with trial and error, wasted money, and moments of self-doubt. But everything changed the day I discovered the transformative power of the right fit. It wasn’t just about bras — it was about reclaiming comfort, confidence, and a sense of self-love I didn’t know lingerie could give me.
That discovery became my mission: to create a safe, empowering space where women could feel seen, supported, and celebrated — no matter their size, shape, or season of life.
Since then, Shush has grown from a passion project into a movement. I’ve personally completed over 1,000 bra fittings, helped women say yes to lingerie on their wedding day, guided survivors through post-mastectomy fittings, and supported full-figured women who thought their size would never be found. Together, we’ve sold over 1,500 bras and touched hundreds of lives — and we’re just getting started.
At Shush, every piece of lingerie is more than fabric and lace. It’s a reminder that you deserve support that feels good and style that makes you shine. Whether it’s your first fitting, your bridal moment, or simply a Tuesday when you want to feel like your best self — we’re here for you.
Your next step? Book your personalized bra fitting today and experience what it feels like when lingerie truly supports you. Because when your foundation feels right, everything else does too.